Using Free Traffic Exchange

March 17th, 2010 by juust No comments »

These days internet has emerged as both, a market and hub for marketing. Unlike the ‘brick and mortar’ world where large manufacturers manage to squeeze out the market bases of smaller companies, the internet provides haven like the free traffic exchange. They are extremely useful to those product and service providers who do not have the advertising budget to compete with large corporations.

Free traffic exchanges can be described as opt-in-clubs, which only other manufacturers of products and services can join. By joining these exchanges, a member is obliged to look at other members’ web pages. To gain membership you have to submit in your website which then goes into rotation with the hundreds and thousands of websites already registered with that particular traffic exchange. (This works best for people with high-speed internet connection.)

These exchanges are generally of two types – auto surf and manual. In the former, the exchange automatically keeps on flipping the pages in the web browser. In a manual exchange you need to click on a graphic or banner control to change pages. Most exchanges operate on the credit system. You gain credit by spending time (for example, 30 seconds) on a particular website. The more the number of sites you spend time on, the more your credit. However your credit gets reduced when another member visits your website. With increased credit your website goes into heavy rotation insuring a more effective and wider reach. You can easily register with these exchanges. Most just request some personal information and your URL.

However, you have to be quite alert in choosing a traffic exchange that would suit your business needs. Select one with many members as this helps in getting more exposure. One factor that is conducive to an effective exchange is demography. You should insure that your business is similar to those available on the exchange. Suffice it to say that a manufacturer of handcrafted china won’t get out of an exchange dominated by marketers of leather goods. The drawback of this is that in an exchange where everyone is offering similar services, you would have to work harder to insure that your site does not get lost.

For beginners it is always a good idea to join a few exchanges of both auto run and manual varieties. You can survey the sites and then decide which works best for you. However, it is the manual ones which are better in the long run because the possibility of actual sales is much higher. One of the tricks of the trade is to use a multi-tab web browser. The browser continues to run several websites in multiple tabs while only one window is open for viewing. You can easily surf many exchanges at the same time in this manner.

Use Pictures On Your Blog To Boost Traffic Starting Now!

March 17th, 2010 by juust No comments »

Studies show that readers are often much more interested in blogs that offer pictures. Blogs that use pictures are shown to be accessed more often than plain text blogs. If you are looking for an interesting way to boost traffic to your site, you might want to think about including pictures. Adding pictures to your blog is typically not a hard task. Most blogging programs will have areas in which you can quickly and easily add pictures. Keep in mind that if you are involved in a program such as Google Adsense, pictures won’t always correspond as well for your ads as text will however. Overall pictures provide readers with a better understanding of what you are trying to convey over your blog. If you are wondering why pictures boost traffic, consider these explanations.

Scanability

One surefire way to boost traffic on your blog is to create a blog with a high level of scanability. When your blog can be easily scanned for content, viewers are more likely to want to visit your blog again. Experts say that it takes almost 25% more energy for the eyes and brain to read words on a computer in contrast with reading them on paper. Therefore, although readers may not know it, they are likely to read much less on their computer screen. This is because it takes longer to read the words and uses up more energy.

Sixty percent of the people who read your blog will not read it word for word. They will simply scan through it looking for your main points. They almost always read the headlines and also look at the pictures. Pictures always help make your blog more easily scanned because they offer a break for the eyes and the brain. The eyes and brain will look at the picture in a different manner than they look at words on a blog. Offering the eyes and brain a “break” will allow your blog to be scanned easily. In turn, when it can be scanned easily, the readers will keep coming!

Keeping the Interest

One thing that bloggers tend to do is go on and on about one thing endlessly. It is important to limit each post to a small amount of words because if you don’t, your reader will get bored. To avoid losing a reader’s interest you can shorten posts and bring your main point to the forefront. You can also add pictures to your blog. Adding pictures is the perfect way to keep the interest of your readers. If you are talking about a lovely plant you have grown in your yard or an unusual looking dog you just adopted, consider adding a picture of it to your blog.

You would be surprised at how much more traffic you can bring to your site. People will be able to connect more with you about the subject you are posting about. They will be able to laugh with you at pictures you find funny and admire those that you treasure. You will be maintaining a “friendship” through your pictures with your readers.

If you want to add pictures to your blog, you might want to consider investing in a digital camera, if you don’t already have one. This will make putting the pictures onto your computer a much easier task to begin with. After you master this task, read the “help” information on your blogging software to understand how you need to add the pictures to your blog. Pay special attention to any size requirements or suggestions. Some blogs will only allow a specific amount of space for graphics, so you will need to be aware of that amount.

Adding pictures to your blog is a great way to allow your blog to be easily scanned and to keep the interest of your readers. When you do use pictures you will see your improvements easily. Your readers will return to see what you have to say and new visitors will be interested and entertained. By connecting with those who read your blog via pictures, you will be building lasting relationships with your readers. Just be careful about what types of pictures you add. You should not post someone on your blog without their permission so if you are posting a photo of someone you know, be sure to ask them first.

Use Overture/Yahoo To Get Website Visitors Effectively And Fast!

March 16th, 2010 by juust No comments »

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

Use eBay to Generate Website Traffic

March 16th, 2010 by juust No comments »

If you’re looking for a way to market your website, and you haven’t considered using eBay, then you could very well be missing out on one of the lowest cost website marketing options around. Let me explain…

Everyone is looking for a way to generate targeted website traffic at the lowest possible cost, but it seems that a whole lot of people are overlooking an awesome website marketing tool that is probably already book-marked inside their browser – eBay.

EBay has over 65 million registered users buying, selling and browsing all kinds of products around the clock. Just think, what if we (website owners) had a way to funnel some of that traffic off onto our website? Well, we do, and we can do it relatively cheaply!

The key to accomplishing this is the eBay ‘Me’ page. The eBay Me page is sort of a profile-like page that you setup for your eBay ID. When potential customers look at your auctions, and your ID, they will see a little ‘Me’ icon graphic that links to your Me page. And it’s very important to note: your Me page can link to your website.

Let’s see how this could work with an example. Let’s say you have a website that sells a course on how to make money using Pay-Per-Click (PPC) search engines and you want to get traffic from eBay to this website.

A good way to go about doing this is to create a small report on PPC Advertising that you can market on eBay. This report should contain useful information, but it should also pre-sell your main product – your PPC course on your website. Your PPC report should be something that you’re willing to give away or sell for very little, in the following example, you’ll be selling it for 99 cents.

You then need two more things: an enticing auction advertisement, and an enticing Me page that drives visitors back to your website.

You’re now ready to open your auction. The particular auction you’re going to create should be a Featured Plus auction, which means it is displayed at the top of the auction listings before the non-Featured auctions (regular auctions). You will also want the auction to be a Dutch auction, which means you can sell multiple items from the same auction. A Featured Plus auction will cost around $20.00 to post, along with about $5 – $6 of miscellaneous posting fees including the Dutch auction fee. So your cost for selling a low-cost report in this manner will typically be about $26.00.

Now, I hate to go over figures because there’s just so much that contributes to the outcome of those figures, but let me throw out some typical scenarios as I experienced them.

If your auction has an enticing title, you could very possibly get 100-300 visitors to your auction. I’ve personally seen auctions that sell home business informational products get up to 1500 visitors! Let’s say you get 150. Of that 150, about 20% will visit your website through your Me page, which works out to about 30 visits, again my experience.

Of the 150 visits to your auction, you will generate some sales for your report. If the auction copy is good, it isn’t uncommon to get 10% – 20% sales, especially at the 99 cents range, which works out to 15-30 purchases. Let’s say you generate 15% sales, which works out to 22 sales (rounding down).

Now let’s tally everything up. At the end of the auction, you’ve spent $26.00 on the auction itself. You made $22.00 on the report sales. And you generated 30 website visits. If we do the math, you came out paying about 13 cents for each website visitor ($26.00-$22.00/30 visits). Plus, you have a copy of your report in the hands of 22 hot prospects (remember your report pre-sells your website PPC course). Can it get better than that? The answer is yes! I’ve been conservative with these figures. The fact is, you can actually make money and drive traffic to your website with some practice/tweaking.

Interesting to note, at the time of this writing, Overture was charging anywhere from $0.51 for the tenth place position and $2.55 for the number 1 place position for the “PPC” keyword. In our example, we generated 30 visits for 13 cents per visit from 1 auction. What if you had 10 or 30 of these types of auctions running?

Granted, I realize that this example may not fit everyone’s situation, but you should be able to apply it to some extent.

The formula is really quite simple:

1. Sell something that pertains to your website that you can give away or sell for very little. Information is the perfect product.

2. Then make sure your auction (and auction title) is extremely enticing – try to drive as much traffic to your auction as possible.

3. Then make sure your Me page drives the visitor to your website (maybe offer something free, like another report).

Give it a try… you may have to tweak it here or there… but the formula does work.

Sincerely,

Michael Ellis

Traffic, Web Traffic Is The Key

March 16th, 2010 by juust No comments »

In the internet business there’s a saying that goes something like “traffic is the key.” As you know in order to make sales you have to have customers. On the internet the only way to have customers is to have visitors to your web site. And how does this happen? Well it CAN happen in several ways BUT some are worthless. Let’s talk about those first…

Perhaps the most worthless is the random chance that a person will type the url to your web site. There really is no chance at all really save an act of God because why would they type something randomly? and why you? So people need to know who you are or what your product is in order to make their way to your site. In other words you need to advertise in order to create web traffic. A slightly better way is to have a link on another of your own, or somebody else’s web site. The only Problem is in order to get people to your site there has to be people going to those other websites which again necessitates advertising. So “traffic is the key” but advertising is the key to traffic. So lets talk about advertising now.

Internet advertising is helped, actually driven by the search engines. The higher you rank on the search engine for a give entry the more people will visit your site. This is because people are lazy and don’t want to work to find what they want to find. It also makes sense because everyone thinks that the top results are the most applicable to what they want, and this is the idea. So web traffic is the key, advertising is the key to web traffic, and ranking high on the search engine is the key to good advertising. So lets talk about search engine ranking now.

Search engine ranking is somewhat of a mystery and those who have figured out the most secrets are the best at advertising on the internet. Links to other pages is good, keyword relevance is good, and selling something that a lot of people want is good too. The other thing to remember is that it is pointless to get lots of people to see your page if they are not interested in what you are selling. This brings up the concept of targeted web traffic–getting people who want what you’ve got specifically to your site.

Anyway, these “gurus” who have been at it for years like to give out helpful information (at a price) and tools that make it easier to come up with effective sales sites. This product is one of those tools that helps to bring targeted web traffic to you, making you a more effective internet seller.