The PR Of It All – Building Page Rank

July 26th, 2010 by Tom P Kearns Leave a reply »

‘Page rank’ is based on intricate and complicated algorithms that determine your site’s importance and authority. Why is this important? Well, building PR ups your chances to be scored by a search engine like Google; using your competitive key words. Also, having higher ranking pages aids you by making you and your website available to a massive community of people needing your services, products or advice. Keep in mind you are playing in a mine field and every mine waits in the sand to be stepped on only to blow you to pieces if you do not have the right moves. Building page rank is one of those moves!

A Page Rank (PR) thing

In order to be unique on the internet, which is home to billions of citizens, page rank is a must especially if you intend for your website to grow and prosper. The amount of quality, not quantity, of the incoming links to your site is the defining difference when building page rank. The page rank of your site will be higher with more valuable links to your site. Basically building page rank is increasing the amount of quality links pointing to your website.

Let’s take a moment and understand why I stress quality over quantity. Just like anything else in the world if you gather too much of nothing it will not end up being something; it will always stay nothing. On the contrary, if you collect valuable and meaningful “things” that have substance to your inside as well as your outside world only then will you have gathered up “something.” Same metaphor works for building page rank. If higher page rank is what you seek, than shooting for quality links to your site is the way to go; not being greedy and popping out link after link from unrelated pages. Search engines like Google spot this quickly and penalize websites who crack open too many unrelated links too fast to their site.

Linking to and from websites with a high PR is important when building back links, this can also increase your pages’ rank. Google tries to provide the latest up to date ranks available but this does not mean that one site’s quality is lower or that the value is less than another. Building page rank takes time and if another site confers to your own then you should link up.

Building PR is also determined by the quality of internal linking but the most influential factor is external linking. You are left with the least amount of control with this part as you are not able to force your link on other sites, especially if they already have a high PR. You must learn the correct way to link when it comes to external linking. Most importantly find and request websites, with relevance to your own, to create links from their sites to yours. It is all about getting the PR of it! If it seems too complicated someone can always be hired to help.

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